marketing

Dos and Don’ts of Social Media Management (SMM) in 2022

Search engine optimization stays top-of-mind as advertisers plan their substance marketing procedure for 2022. For advanced advertisers, it looks something like this: you have an SEO plan and best practices set up, you have your rundown of catchphrases, you’re actively blogging, and your website is streamlined. You have an on-page and off-page SEO plan. Your …

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Half length of young beautiful blonde caucasian woman outdoor in the city talking smart phone, laughing - communication, technology, conversation concept

The 4 ingredients to move from mass communication to mass personalization

Brands want customer relationships that drive performance. It’s a simple statement, yet the C-suite pressure to drive the growth is palpable, especially in times of disruption and uncertainty. All Consumers have very high expectations when it comes to products and services they consume. They understand the data-value exchange with various brands, and they’re often very …

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