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The 4 ingredients to move from mass communication to mass personalization

Brands want customer relationships that drive performance. It’s a simple statement, yet the C-suite pressure to drive the growth is palpable, especially in times of disruption and uncertainty. All Consumers have very high expectations when it comes to products and services they consume. They understand the data-value exchange with various brands, and they’re often very …

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Transform brick-and-mortar experience with a digital marketing services mindset

It is a tough time for most retailers. Mostly all of them have been forced to close their business doors and leave or lay off workers to stop the pandemic attack spread of coronavirus and maintain social distancing. The modern and digital economy has been built on the Industrial Revolution’s foundations with its core roots …

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